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Jewish Care has set a £250,000-plus target for its Pesach appeal, highlighting the challenges in caring for the elderly population.
The appeal features the story of Jack and Joan, who struggled to cope when Joan was diagnosed with dementia. It explains how the staff at the charity’s Kay Court, where Joan went to live, noticed how calming it was for her to have Jack around and encouraged him to spend as much time at the home as possible. This way, his needs could also be addressed.
“Joan is so well looked after,” Jack says. “The staff are fantastic to both of us. They are wonderful people and I can’t thank them enough.”
In a letter to supporters, Jewish Care chief executive Simon Morris writes: “The care and understanding we offer people like Jack and Joan is simply unavailable elsewhere. We have to find the resources to carry on being there for people like them, as well as the determination to adapt to the changing needs of our ageing community.”